bec商务英语备考第1篇behave表现，运转behavior举止，行为，运转情况below-the-lineadvertising线下广告，尚未被付款的广告benchmark衡量标准benefit利下面是小编为大家整理的bec商务英语备考必备12篇,供大家参考。
bec商务英语备考 第1篇
behave 表现，运转
behavior 举止，行为，运转情况
below-the-line advertising 线下广告，尚未被付款的广告
benchmark 衡量标准
benefit 利益，补助金，保险金得益
fringe benefits 附加福利
sickness benefit 疾病补助费
bid 出价，投标
bec商务英语备考 第2篇
bankruptcy 破产
bank statement 银行结算清单(给账户的)，银行对账单
bar chart 条形图，柱状图
bargain 谈判，讲价
base 基地，根据地
batch 一批，一组，一群
batch production 批量生产
bear market 熊市
beat 超过，胜过
bec商务英语备考 第3篇
backing 财务支持，赞助
backhander 贿赂
_acklog 积压(工作或订货)
bad debt 死账(无法收回的欠款)
balance 收支差额，余额
balance of payments 贸易支付差额
balance sheet 资产负债表
bankrupt 破产的
bec商务英语备考 第4篇
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already It may involve interviewing people in the street or giving away sample
○1 Market research can be done for both a product and a As for a product, it is the first step when promoting a new It can find out whether the market accept the product or As for the company, market research can find out the customers’ opinion about the after-sales services and corporate
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone
○3 There are four procedures while doing market First, represent suitable Second, record the customers’ Third, gather these Forth, analyse them and draw a
Sales
Ex: How to sell a product effectively in international
○1 Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or Make sure it suits the local Maybe you can try to sell on the net; it will receive the world-wide
○2 Do market Find out whether the products are accepted by foreign It can be carried out as surveys, observations, and
○3 Adjust your product to the local Although the case of your products are the same, you can change some Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local
○4 What I want to put emphasis on is Franchising is a good way to sell your prosuct in a foreign As local businessmen understand their own culture
bec商务英语备考 第5篇
Recruitment
Ex: How to ensure that the best candidate for a post is
How to organise an effective recruitment
○1 Hiring a new employee is an Getting a niche person for a niche role will add value to an Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the
○2 Produce an accurate job description, a list of skills, experience, attitudes and so
○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive
○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually This will produce the ideal
○5 Negotiate terms with this It should be both affordable for the company and attractive enough to get the ideal
Motivation
Ex: How to achieve and maintain high motivation among a
The importance to a company of having well motivated
○1 Well motivated staffs can add value to the They are enthusiastic, creative and They increase the productivity and
○2 Spiritual
Give employees guidance when they are just
Demonstrate a commitment to career development and promotion from
Forster a sense of team
Publicly recognize and congratulate employees for good
○3 Material
Set incentive schemes: profit sharing, bonus
Fringe benefits: company car, contribution to pension/health scheme, relation
Establish the incentive-based compensation
bec商务英语备考 第6篇
abroad 在国外，出国，广泛流传
absence 缺席，离开
absent 不在，不参与
absenteeism (经常性)旷工，旷职
absorb 吸收，减轻(冲击、困难等)作用或影响
abstract 摘要
access 接近(或进入)的机会，享用权 获得使用计算机数据库的权利
bec商务英语备考 第7篇
management: how to ensure effective lines of communication between the workforce and management
As the leader of the company you should open up a channel for the workforce and management to communicate For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and They are allowed to talk with each other openly and freely to exchange views and They can also set common
You should achieve this effectiveness by making use of up-to-date For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the In this way a effective line of communication will be set
You should set up an incentive system to make your staff talk with their line
Finance: how to ensure accurate cashflow forecasts
you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and This system can calculate the balance between your income and expenditure on a daily And should there be any sign of cashflow problems the system will warn your staff to do something about it before
In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her The information will be collected everyday for you to take
International sales: how to decide which sales incentives to offer a new foreign
bec商务英语备考 第8篇
_ccruals 增值，应计
achieve 获得或达到，实现，完成
acknowledge 承认，告知已收到(某物)，承认某人
acquire 获得，得到
_cquisition 收购，被收购的公司或股份
acting 代理的
activity 业务类型
actual 实在的，实际的，确实的
adapt 修改，适应
adjust 整理，使适应
administration 实施，经营，行政
administer 管理，实施
adopt 采纳，批准，挑选某人作候选人
advertise 公布，做广告
bec商务英语备考 第9篇
ad 做广告，登广告
advertisement 出公告，做广告
advertising 广告业
after-sales service 售后服务
agenda 议事日程
agent 代理人，经纪人
allocate 分配，配给
amalgamation 合并，重组
ambition 强烈的欲望，野心
_mortise 摊还
bec商务英语备考 第10篇
21 If you have any questions on the details， feelfree to
如果对某些细节有意见的话，请提出来。
22 I can see you have put a lot of time into
我相信你在制定这个计划上一定花了不少精力吧。
23 We really wish you"ll have a pleasant stay
我们真诚地希望你们在这里过得愉快。
24 I wonder if it is possible to arrange shopping
我想能否在我们访问结束时为我们安排一点时间购物。
25 Welcome to our
欢迎到我们工厂来。
26 I"ve been looking forward to visiting your
我一直都盼望着参观贵厂。
27 You"ll know our products better after this
参观后您会对我们的产品有更深的了解。
28 Maybe we could start with the Designing
也许我们可以先参观一下设计部门。
29 Then we could look at the production
然后我们再去看看生产线。
30 These drawings on the wall are process
墙上的图表是工艺流程表。
31 They describe how each process goes on to the
表述着每道工艺间的衔接情况。
32 We are running on two
我们实行的工作是两班倒。
33 Almost every process is
几乎每一道工艺都是由电脑控制的。
34 The efficiency is greatly raised,and the intensity of labor is
工作效率大大地提高了，而劳动强度却降低了。
35 All produets have to go through five checks in the whole
所有产品在整个生产过程中得通过五道质量检查关。
36 We believe that the quality is the soul of an
我们认为质量是一个企业的灵魂。
37 Therefore,we always put quality as the first
因而，我们总是把质量放在第一位来考虑。
38 Quality is even more important than
质量比数量更为重要。
39 I hope my visit does not cause you too much
我希望这次来参观没有给你们增添太多的麻烦。
40 Do we have to wear the helmets?
我们得戴上防护帽吗?
bec商务英语备考 第11篇
41 Is the production line fully automatic?
生产线是全自动的吗?
42 What kind of quality control do you have?
你们用什么办法来控制质量呢?
43 All products have to pass strict inspectionbefore they go
所有产品出厂前必须要经过严格检查。
44 What"s your general impression,may I ask?
不知您对我们厂总的印象如何?
45 I"m impressed by your approach to
你们经营业务的方法给我留下了很深的印象。
46 The product gives you an edge over your competitors,I
我认为你们的产品可以使你们胜过竞争对手。
47 No one can match us so far as quality is
就质量而言，没有任何厂家能和我们相比。
48 I think we may be able to work together in the
我想也许将来我们可以合作。
49 We are thinking of expanding into the Chinese
我们想把生意扩大到中国市场。
50 The purpose of my coming here is to inquire about possibilities of establishing traderelations with your
我此行的目的正是想探询与贵公司建立贸易关系的可能性。
51 We would be glad to start business with
我们很高兴能与贵公司建立贸易往来。
52 I"d appreciate your kind consideration in the coming
洽谈中请你们多加关照。
53 We are happy to be of
我们十分乐意帮助。
54 I can assure you of our close
我保证通力合作。
55 Would it be possible for me to have a closer look at your samples?
可以让我参观一下你们的产品陈列室吗?
56 It will take me several hours if I really look at
如果全部参观的话，那得需要好几个小时。
57 You may be interested in only some of the
你也许对某些产品感兴趣。
58 I can just have a glance at the
剩下的部分我粗略地看一下就可以了。
59 They"ve met with great favor home and
这些产品在国内外很受欢迎。
60 All these articles are best selling
所有这些产品都是我们的畅销货。
bec商务英语备考 第12篇
Media
○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc
○2 Advantages and disadvantages of the major types
TV: high attention, combination of sight, sound and motion; high cost and less audience
Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction
Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same
Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail
Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with
○3 Consider your target audience and your budget to make a wise
Agency
○1 Select a suitable agency
Consider the reputation and past performances of the Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen
Same compensation Different compensation systems may result in
Stability in agency’s Mergers and acquisitions may lead to policy This will have negative effect on the performance of the
○2 Ensure that agencies maintain a high level of
Regular reviews: financial and qualitative
Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside
Give detailed instructions or certain trainings to the agencies about how to represent a
Make full disclosure of any potential and existing conflict of One agency cannot run two accounts which are indirect competition with each In some cases, even indirect competition will not be
Trade fair and exhibition
○1 Types of What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?
○2 Scale of How many participants are listed? Whether it is local or national or international?
○3 Publicity of How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?
○4 Cost of Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own Some are admission free, because their target market is the entire
○5 Other points: Location, transportation, accommodation and
Ex: The importance of selecting appropriate members of staff to attend
○1 The exhibition is a stage for a company to exhibit its product, capacity and
○2 The members need to know every aspect of the product and the company, and what the company wants in the
○3 They should have eloquence to promote the product and the flexibility to adapt to the
○4 Because they represent the image of the company, they should also have a good physical
